In 2013, the concept of Condoville was created by Shaminder Gogna and Jasneet Gogna. Originally, Condoville was planned to be an online portal for pre-construction and resale condominium listings. At the time, Shaminder Gogna, Founding President of Condoville, was managing 100 sales representatives that primarily sold residential resale homes across the Greater Toronto Area. In the news, real estate ‘Gurus’ across the globe identified Toronto’s condominium market as a threat to the Canadian economy given an oversupply. In the market, new construction condominium sales were surging with double digit annual price growth.
After completing his MBA, Shaminder decided to research condominium markets across major global cities to gain a deeper understanding of high density market dynamics. Condoville slowly began to develop into an online platform that provided market insight in addition to market information and historical sales data.
“In general, everyone thought the concept of Condoville was silly. Many disliked the name because it was too specific. Majority didn’t understand the value of educating clients and leads. People in the industry suggested to ‘stay in my lane’ and let the bigger companies deal with developer business because I'd never be able to get a seat at the table” - Shaminder Gogna
In June 2015, Mitchell Coburn, Director of Marketing and Sales, joined the team. Mitchell's approach to marketing, eye for design and passion to incorporate technology into the real estate transaction elevated Condoville to another level. Originally, when Mitchell came on board, Condoville’s presence in the market was shaping into a lifestyle blog with brand concepts starting to take shape.
“We knew what we didn’t want to become. The two of us were really passionate about not becoming a typical marketing and sales company. We quickly learned that we couldn’t create a company based on fear. We had to dig deeper and figure out our purpose in the marketplace. It took us a couple of years to create our purpose and another year to create our identity. To this day, we're still evolving and probably will continue to evolve for years to come.” - Mitchell Coburn
Between 2015 and 2016, Condoville selected a handful of pre-construction sites to market and sell. Between Shaminder’s marketing and sales experience and Mitchell’s design capabilities, the duo experienced great success via building project microsites and advertising. At the time, Shaminder was working with his parents, Amrik Gogna & Riki Gogna, who both had decades of real estate sales experience. Between 2014 and 2017, the team rebranded its brokerage, gained access to more than 500 real estate professionals, and drastically increased sales volume in excess of $30M by working exclusively with Home Builders and Condominium Developers. Shaminder's experience directly working with Builders and Developers provided invaluable exposure that would propel Condoville to the next level.
In Fall of 2017, Shaminder and Jasneet launched Condoville Realty Inc. With expansion in mind, Sumeet Banwait, Director of Operations, joined the management team to bring legal and corporate expertise. Practicing his knowledge of real estate law, Sumeet protects Condoville, its clients and developers alike.
Today, Condoville continues to evolve as a niche service provider in the pre-construction real estate marketplace.
